Campaigns

  • Bala Jagruthi The 1st of its kind campaign in 1990s for UNICEF in more than 500 schools addressing more than a lakh children. The campaign was designed as a live presentation of an audio-visual capsule in a unique format where children addressed children on child issues.
  • Campaign to get World Heritage City (WHC) status for Hyderabad in 2003.
  • 'Youth for Kids' campaign was organized in association with colleges, local communities, and youth organisations to train young people to identify, respond and intervene in situations of child exploitation, labour and marginalisation.
  • "Maa Chethi Pampu; Mana Bindhe Nimpu" was designed as a grassroots awareness campaign to orient rural communities towards the importance of water conservation and use of public infrastructure. The campaign, executed through a cultural capsule, trained rural women to become custodians of the community pump.
  • Campaign for digitisation of public libraries: technical and advisory support to Vemana Grandhaalayam
  • "SIGN": A signature campaign for Mandatory Environment Impact Assessment of all city and regional level development works – representation submitted to Chief Minister in 2007.